Key Digital Campaigns

Portfolio

Key Digital Campaigns

A selection of growth marketing, content strategy, and brand storytelling work across B2B SaaS, nonprofit advocacy, and consumer brands.

Social Media Campaign Social Strategy

Product Marketing: Snapchat's Family Safety Hub Launch

Directly supported the launch of Snapchat's product by drafting a social media, affiliate, and paid marketing campaign spanning multiple platforms and audiences.

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Celebrity Engagement Campaign

Celebrity Engagement & Earned Media

Drafted an X thread cross-posted to Instagram and organically reposted by Jimmy Kimmel, Padma Lakshmi, and Ndamukong Suh — driving record engagement for the IRC.

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Content Strategy Content & SEO

Website Creation & Content Strategy

Working with Google and other tech giants, drafted all digital content from the ground up to launch privacy and safety products to consumer audiences.

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Chef Rick Bayless reading a script I helped write as part of an influencer toolkit

Influencer & Community

Building the Independent Restaurant Coalition's Brand Voice

Posted as part of a national day of action, this video features a script I developed to grow the IRC's brand recognition and drive advocacy for independent restaurateurs across the country.

4% engagement rate — a high point in IRC's initial growth phase
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